If yours’ is a small and not so profitable concern. Which has been operating on a fairly small scale and is slowly progressing towards growth and diversification. You surely cannot afford to spend huge finances on the promotion of your products and brand.
As using television advertisement, newspaper articles, billboard hoardings and any other such kind of high profile advertisement and promotional media would leave you in a pathetic financial condition. Because you might not be earning as much. As you might have to spend on these expensive promotional gimmicks. Thus leaving you with losses to suffer and in worse conditions, having to sell out the company.
Also what use is advertising all over the globe when your company is restricted to a small area only. How will you be able to get to all those foreign customers and be able to fulfil such big orders? Though it might sound great to get a wider audience. But for a small scale business to enter a bigger market overnight is impossible and would only lead to chaos and loss of the already existent customer base as well.
So why go with all these hefty and expensive advertisement tools? Why get yourself and your company into so much trouble? Why risk all you have to get something that you might be able to get on an affordablescale? It doesn’t at all seems worth all the trouble and headache. So try using some medium that might be cheap an is able to get your brand the attention that it wants in the area it operates and when you are ready, to take your advertisement to the next level as well.
And one such medium that you can use is Merchandising. Which would be the gifting of company logo engraved items to the already loyal customer base and the hard working employees. Acting as a token of recognition or memento of gratitude.
So if you happen to be a tape manufacture. You can give away company logo engraved diameter tape measure to the people to use. If you manufacture flashlights. You can give away some Maglite flashlights or your own flashlights with your company name on it. If you make tools. You can try offering tools with company logo engraving to your customers as merchandise.
And so on and so forth you can use your own products to advertise for your company without having to spend madly on marketing. So give away somediameter tape measure, engraved knives, Maglite flashlights with company logo or any other product you can think of and relate to your business.
So get your brand talked about and discussed by everyone near and far. And have your brand trusted by customers. When you advertise using freely distributable merchandise.
As using television advertisement, newspaper articles, billboard hoardings and any other such kind of high profile advertisement and promotional media would leave you in a pathetic financial condition. Because you might not be earning as much. As you might have to spend on these expensive promotional gimmicks. Thus leaving you with losses to suffer and in worse conditions, having to sell out the company.
Also what use is advertising all over the globe when your company is restricted to a small area only. How will you be able to get to all those foreign customers and be able to fulfil such big orders? Though it might sound great to get a wider audience. But for a small scale business to enter a bigger market overnight is impossible and would only lead to chaos and loss of the already existent customer base as well.
So why go with all these hefty and expensive advertisement tools? Why get yourself and your company into so much trouble? Why risk all you have to get something that you might be able to get on an affordablescale? It doesn’t at all seems worth all the trouble and headache. So try using some medium that might be cheap an is able to get your brand the attention that it wants in the area it operates and when you are ready, to take your advertisement to the next level as well.
And one such medium that you can use is Merchandising. Which would be the gifting of company logo engraved items to the already loyal customer base and the hard working employees. Acting as a token of recognition or memento of gratitude.
So if you happen to be a tape manufacture. You can give away company logo engraved diameter tape measure to the people to use. If you manufacture flashlights. You can give away some Maglite flashlights or your own flashlights with your company name on it. If you make tools. You can try offering tools with company logo engraving to your customers as merchandise.
And so on and so forth you can use your own products to advertise for your company without having to spend madly on marketing. So give away somediameter tape measure, engraved knives, Maglite flashlights with company logo or any other product you can think of and relate to your business.
So get your brand talked about and discussed by everyone near and far. And have your brand trusted by customers. When you advertise using freely distributable merchandise.